Lord Ganesha's '11 days visit during Ganesh-utsav' to the city of Bombay is documented from his perspective, titled - 'Bappachi Diary'

‘Bappchi Diary’ is Marathi for Bappa’s (Lord Ganesha’s) Diary. This social media engagement campaign for Refined Sunflower Oil brand – Sunrich was run on Facebook/ Instagram. Campaign went viral and it generated a whopping 7.3 million impressions. It reached 3.1 million people and generated 1.5 lac interactions in likes & shares.

Client: Sunrich / Ruchi Soya
Date: 2015
Services: Social media campaign

#BappachiDiary – A memoir of my visit