Draupadi’s Swayamvara

The Untold Story of Draupadi's Wedding

To communicate the message that Sunrich oil is ‘clearer’ than its competitors, we took a leaf out of the epic Mahabharata and re-told the story of Draupadi’s Swayamvara (selection of the groom) with a twist.

The result was a social engagement campaign run exclusively on Facebook which reached out to more than 2.5 million people and generated more than 500,000 (5 lac) unique video views.

Client: Sunrich/ Ruchi Soya
Date: Jan 2016
Services: Social media campaign, Animation Film