It all started as a casual summer job after my schooling got over and it has turned out to be my calling.

I’ve spent more than 16 years in Advertising and Media industry learning its ropes, spanning traditional (print, TV) and digital media (web, mobile, social media).

I’ve worked with some of the most reputed brands, both global and local, across Auto, BFSI, FMCG, Retail, Tech, Education, Pharma, Sports/ Movie Celebrities. I’ve also worked extensively with Startups and Non-profit organizations.

My curiosity and natural creative impulse has led me to discover and work on diverse projects which has in turn given me a unique & healthy blend of knowledge & skill set in design, communication and content.

I’ve always aspired to create work with a sole objective of offering something meaningful to the audience. Create a delightful experience or offer a new perspective which generates empathy and can possibly nudge people in thought or action. At the very least, something worth engaging with. Which has always led me questioning myself, why would anybody care to. The desire to meet this challenge has forever kept me motivated.

Through my work I’ve tried to understand and interpret human behavior, what influences our choices, judgments and decisions. My general interest lies with all forms of communication that human beings interact with – an image, a story, an interface.

Earlier I used to seek perfection in my work. Now I only strive for harmony.

I’m always up for new challenges and collaborating with kindred souls. If u’ve something on your mind, please give me a shout at –  vishal@explicitcontent.in