Rated R

An interactive graphic novella created in Adobe Flash

Rated R was an interactive graphic novella created in Adobe Flash, the first of its kind to come out of India. It was done as part of digital & social media campaign for the SUV brand – Skoda Yeti, for its launch in India in 2010-11

End the 2020 also marked the end of Adobe Flash, as the web support for Flash was discontinued. Web browsers no longer play Flash content and hence, the novel cannot be accessed anymore. This project was a special one, for I created it while coping with the loss of my dear friend – Vikram Russell.
Here’s a trailer cut from the novel.

Client: Skoda Yeti
Date: 2011
Services: Social media campaign