Brand development for an app based start-up, Shoplocal, a marketplace that connects hyperlocal businesses with its customers. A product built entirely from scratch as a passion project, right from the idea itself to its Proof of Concept.

Ran simultaneous design processes for building the product and its personality i.e. UI design for the app, logo and brand aesthetics, merchandise, marketing collaterals for the pilots run in sub-urban Mumbai – Bandra & Lokhandwala

Client: Shoplocal
Date: 2014
Services: Branding, Product design, UI-UX design